deceptive pricing

deceptive pricing
марк. обманное ценообразование*, установление обманных цен* (искажение информации о ценах либо искусственное завышение цены; напр., ситуация, когда компания распространяет неверную информацию о соответствии своих цен ценам конкурентов, либо сообщает о распродаже и предоставлении скидок, тогда как на самом деле продает по своим обычным ценам, либо объявляет, что какой-л. товар является бесплатным подарком для покупателей другого товара, тогда как на самом деле стоимость "подарка" включена в цену основного товара, и т. п.)
See:
* * *
Маркетинг
нечестные методы ценообразования
ряд методов установления и рекламирования цен, которые по мнению органов государственного регулирования, вводят потребителя в заблуждение

Англо-русский экономический словарь.

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